‘Last Resort’ Cancellation: Shawn Ryan Reflects On The End Of The Show



This show is too good to be cut. Great acting, great veteran actors, great concept. But you are targeting a demographic that has 1) NFL Thursday Night Football and 2) NBA on TNT that appeal to them first and foremost over almost any TV show — much less a new one. Just not a bright move to air this show on Thursdays out of the gate. Let it build a following on a Friday or Saturday (yeah, I know ratings valleys), and THEN move it to Thursday, but this was a fail from the start. Add to that, it is disjointed with the two shows that run behind it, and you are going to have a disparity in viewership one way or another. A heavily male-leaning 18-49 show like Last Resort, hard hitting at 8 PM, and then follow up with two shows that really appeal to the 18-49 female demographic. You lose the 18-49 male after Last Resort, and the (majority) of 18-49 female demographic will just stall until 9 PM to tune in to Grey’s and Scandal. Didn’t make sense. I watched the entire season of Last Resort on DVR after the NBA and NFL games completed, and I’m sure I’m not the only one in the “target demographic” who did.
Read the Article at HuffingtonPost

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